Porsche was essentially all about performance, style, and luxury. However, in the case of the Porsche Sonderwunsch program, the brand takes it a step further. It is no mere customization but rather a dream-come-true moment when car enthusiasts want their car to meet their vision. This review is based on the assumption that you must be the type of person who believes that a car should be as individual as its owner. By now, we should take a look at what to expect from such an extraordinary custom car show creation based on regular Porsche models by Sonderwunsch.
Sonderwunsch is a German term that describes a special wish, and Porsche has conceptualized this through allowing customers to customize their dream cars.
The Sonderwunsch program came into existence in the late 70s. At the time, celebrities and other enthusiasts of cars could contact Porsche and request customizations well beyond what the factory offered. In the present day, this legacy has officially been reborn by Porsche.
As opposed to regular options or extras, Sonderwunsch could be customized virtually without limits. Whether it is of a one-of-a-kind paint job, redesigned interiors, right down to changes in performance, this custom car builder service is aimed at creating cars that do not exist elsewhere in the world.
Any of the modifications is made under the mythical quality control of Porsche. What this implies is that your dream car is not only going to be so good to look at, it will also drive like a Porsche. During the selection of new materials, the alteration in the trim, or just a complete custom car build, Sonderwunsch does not sacrifice performance.
The process behind Porsche Sonderwunsch is just as exciting as the result. Porsche works closely with each customer to turn visions into reality.
Everything begins with an idea. Maybe you’ve always imagined a Porsche 911 in your favorite color or a Taycan with an interior inspired by your favorite artwork. Whatever it is, Porsche will listen.
You’ll meet with a team of Porsche designers, engineers, and artisans. This is where you explain your vision. You can even bring sketches or mood boards. They will help guide your concept into something that can be built.
Once your idea is clear, Porsche uses 3D modeling and physical prototypes to show you what your car will look like. This stage gives you a chance to make final decisions before the building begins.
The actual build can take time—sometimes many months—depending on the complexity. But the result is always worth it. Porsche uses its factory-level tools, paint labs, and craftsmen to bring every detail to life.
Sonderwunsch isn’t limited to just color or wheels. The possibilities for custom car builds are endless. Here are some areas where you can go beyond the limits.
You can pick any color—yes, any color in the world. Porsche offers color-matching services so your car could match your favorite watch, shoes, or even your pet's eyes.
You can also customize wheels, logos, lighting, and body accents. Want a gold-plated Porsche badge? Done. Want a custom racing stripe in a pattern no one’s ever seen? Easy.
Inside the car, Sonderwunsch shines. Choose from rare leathers, hand-stitched seats, and custom headliners. Add your initials to the dashboard. Engrave a special quote on the glove box. Porsche artisans will make it happen.
While most people stick to cosmetic changes, Porsche does allow performance modifications in some builds. Want a race-tuned suspension or special exhaust system? That can be discussed with the engineers.
Some of the custom car builds created under this program are legendary. These real-life examples show just how creative you can get.
This was one of the first Sonderwunsch projects and remains a classic. Built for a Porsche VIP, it included a fully leather-wrapped interior in purple and white, with matching accents on the wheels and dashboard.
One client wanted their electric Porsche Taycan to double as a work of art. The result was a full-body wrap designed by a digital artist, along with matching interior panels. The car became a moving exhibition piece.
Porsche Sonderwunsch isn’t just for new cars. You can bring in an old Porsche and have it restored with unique custom touches. One customer had their 1973 911 rebuilt with modern tech but kept the vintage feel inside and out.
This program isn’t for everyone—but that’s the point. It’s designed for people who see cars as more than machines.
If you love collecting rare cars, nothing is rarer than a one-of-a-kind Sonderwunsch build. This is your chance to create something that will never be duplicated.
Porsche fans often have a deep emotional connection to the brand. If you want your Porsche to reflect your personality, this program makes it possible.
Artists, designers, musicians, and dreamers—Sonderwunsch is for those who want to put a piece of themselves into their car.
It’s no secret that the Porsche Sonderwunsch experience isn’t cheap. But you’re not just buying a car—you’re creating a legacy.
The base price depends on the model you choose—911, Panamera, Taycan, etc. From there, every customization adds to the cost.
Because each build is unique, there’s no “menu” of prices. A small project might add $50,000 to the price of the car. A large project could go well over $500,000 or even $1 million.
For many, the price is worth it. You get exactly what you want, and the car becomes a rolling expression of your identity. Plus, these cars often appreciate because they’re one-of-a-kind.
You might be wondering—how does Porsche’s program compare to other custom car builders?
The Porsche Sonderwunsch program is a courageous statement; it states that dreams count. Anything to do with details is important. That your car is something more than a product off a line. You may be a collector, an artistic mind, or simply come to find that you want a custom car built to your very wishes: Sonderwunsch will make it happen. Porsche keeps your vision at the top of the agenda, all the way through to delivery. So what is the outcome? A car that belongs all you and you alone.
This content was created by AI